Take a look – selected references!

We’ve implemented a lot of successful classic and digital projects over the last 15 years. From logo development through website relaunch through multinational multi-channel communication campaigns – we’ve accompanied pretty much everything between developing a first idea to the final touches before going live and the very last reporting. Take a look, below you’ll find eight of our lighthouse projects, two from each of our four core competency areas. Should you like more information on a particular project or a particular core competency area, please get in touch! We’ll also be happy to create a compendium of industry-specific references where available!

Case Study AkzoNobel Deco GmbH

Herbol – One of Europe’s Leading Brands for Professional Painters. Established 1874.

Herbol, a pan-European colour brand for professional painters, has been in business for 175 years. As their leading communication agency, alle freiheit developed a new corporate design for Herbol in 2019 which conveys the brand’s new self-perception and was implemented on all brand communication.

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Case Study ASPECTA B.V.

Aspecta – Global Brand Strategy Made in Cologne.

We design all print media, sales documents, product dispensers and trade fair appearances, but also oversee parts of the digital communication channels for ASPECTA B.V., a globally operating manufacturer of design flooring for the commercial contract sector (hotels, gastronomy, etc.).

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Case Study TÜV Rheinland AG

One for all – Campaign for the New Test Mark.

For our client TÜV Rheinland, we designed and implemented a global campaign introducing a unitary and globally binding test mark while staging three of its most important USPs.

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Case Study The City of Cologne’s Office for Economic Development

Safely Through the Startup Jungle.

STARTERCENTER is a project of the City of Cologne’s Office for Economic Development and offers individual business advice to startups. We generated attention for their cause, particularly with large billboards scattered around town.

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Case Study Kartoffel Marketing GmbH

Digital Marketing Campaign for the German Potato (Die Kartoffel).

The Potato Marketing Association (Kartoffel Marketing GmbH) dedicates its efforts to strengthening the potato’s image as a domestic, versatile and safe food. Our digital marketing mix targets young adults under 30 and young families and consists of a blog, social media channels and influencer marketing.

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Case Study beka GmbH

Landing page, SEA and Explanatory Film for bekaPROCURE.

bekaPROCURE is a purchasing platform run by Cologne-based beka GmbH. We developed and implemented a lead-oriented campaign that reduced the complexity of the functions of the platform to a simple and clear message, highlighting many advantages of this online tool.

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Case Study Reclay Group

New Website for Reclay Group.

Cologne-based Reclay Group is a key player in the fields of packaging and disposal management, the development of take-back systems for sales and transport packaging, electrical and electronic devices and batteries as well as international materials trading. Among others, we created an extensive main website and special microsites for them.

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Case Study FUKA GmbH

Sales-inducing website for FUKA.

Originally founded as a turning shop and mechanical workshop, Cologne-based FUKA GmbH has been a reliable partner and supplier for the global elevator and conveyor technology industry for almost 100 years. We developed an aesthetic sales-inducing website with a traction sheave catalog at its heart.

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Case Study A&M Stabtest

Brand-Relaunch for A&M Stabtest.

Since 1995 the quality tested analysis lab stands for top class analysis “made in Germany“. We conducted the brand-relaunch and gave a fresh face to A&M Stabtest. Since the end of 2020 we have been equipping the social media channels Xing and LinkedIn with costumized content in close cooperation with the customer.

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Case Study Deutschen Abbruchverband.

Image campaign for Deutscher Abbruchverband.

Deutscher Abbruchverband is Europe’s biggest national demolition association. Our job was to improve the image of the demolition industry. For an attention-catching image campaign image motives from a real shooting of actual employees were created on the computer, employing an elaborate double exposure process.

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Case Study Jenoptik

Core Messages and LinkedIn Strategy for Jenoptik Light & Safety.

Jenoptik’s Light & Safety division provides leading solutions for road safety and public security all over the globe. We developed five claims for Light & Safety division plus an overarching tonality and a visual language. In addition, we started an advertising campaign on LinkedIn plus a SEA campaign on Google.

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Case Study Historische Mitte Köln

Corporate Design and Website for Historische Mitte Köln.

The City of Cologne plans to redefine the surroundings of the world-famous Cologne Cathedral, the Dom, during the coming years, building an ambitious complex known as “Historische Mitte Köln”. Our task: develop a corporate design for this distinctive and important project, and a website to accompany its progress throughout the next decade.

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