Herbol – One of the Most Important Brands for Professional Architectural Paints. Founded 1874.
Herbol is one of Germany’s oldest brands for professional architectural paints. Since 1999 it has been part of the Dutch AkzoNobel family, one of the world's leading paints and coatings companies. Its product range consists of high-quality dispersion paints, lacquers and glazes and supplies perfectly harmonized coating systems for renovation, repair and new construction. In addition, practical services support painters in their day-to-day work.
Just in time for its 175th anniversary (2019), we developed a new look for Herbol. Its brand design was revised by means of a sophisticated brand strategy that defined itself through a clear design and a sensible use of its proven colour system. The new brand image now graces all product ranges and flyers and has gradually been transferred onto all print and digital media. To invigorate different specialized content with emotion and authenticity, we created four brand faces. They guide users through the entire product range and its three segments: facade paints, interior paints and varnishes/ glazes. We were responsible for all processes within this endeavor – from casting to shooting up to the final processing of images. The new brand claim “Herbol. Einfach verlässlich.” (“Herbol. Simply reliable.”) concisely reflects the brand’s self-perception and was also penned by us.
