Herbol Nachrichten (The Herbol Bulletin) informs fabricators about new products and services. In addition to all digital channels, the target audience is regularly contacted through classic media such as this customer magazine.
Photographing the new brand faces, including prior casting and contract negotiations (prices, international and long-term usage rights) as well as the overall coordination of the photo studio and, of course, photographic shooting assistance (supervision).
We photographed four professional models who could be members of the target audience. Each model stands for one brand area (general brand face as well as individual brand faces for the facade paints, interior paints and varnishes segments).
Title page of the new product range and segment brochures. A modern and uniform, nonetheless timeless brand image derived from a clear design guideline including a systematic colour code.
Sales support (Florpost – a special mailing format, similar to onionskin –, Stick’n Glide displays, scratch cards for dealer events etc.) commemorating Herbol’s 175th brand anniversary. Lovely and inexpensive gadget: a small square gift box with tiny Ritter Sport chocolate bars.
Multimedia exhibition booth for FARBE, AUSBAU & FASSADE 2019, the largest and most important trade fair for painters and varnishers.
Many visitors came to Herbol’s booth at FARBE, AUSBAU & FASSADE 2019.
“Farbe im Fokus” (Focus on Colour): Instructive films featuring product highlights. Watch the film for Protector Aqua, a protective coating for metallic surfaces. Its intentionally reduced design allows cost-effective production.
The Interactive House tool invites users for a stroll through Herbol’s product world. The initial concept was created and fully implemented by us, from the house’s first 3D rendering to the final programming phase.
Explanatory film for the Digitaler Fassadencheck (Digital Facade Test) – a free and versatile tool for assessing an object’s condition. It can be used at the construction site by processors and allows for a very comprehensive and accurate documentation of the conditions on the property.