ASPECTA – Global Brand Strategy Made in Cologne.

ASPECTA B.V. is one of the world's leading manufacturers of high-quality flooring for the professional object segment and a subsidiary of the US-American Vertex Group, whose tradition dates back more than 100 years. Several locations across the globe, logistics centers and distribution partners ensure market coverage spanning over 40 countries. With its high quality product developments, ASPECTA B.V. continuously sets new market standards in the LVT (Luxury Vinyl Tile) and multilayer flooring fields. We are ASPECTAs lead agency for the ERME region (Europe, Russia, Middle East). In this capacity we are responsible for all print media and sales documents, the design of trade fair displays and filling part of their digital communication channels with content.

In addition, we also provide creative services for their sub-brands such as allure and ELEMENTAL by ASPECTA. We developed their packaging design and full body of sales literaturebrochures, sample books etc. All data is available from anywhere in the world through a cloud solution. A different range of user profile types, each with a different set of rights guarantees round the clock access to current documents, such as technical data sheets, installation instructions etc. to all ASPECTA™ employees. Programming and maintenance (both technical and content-related) is our responsibility.

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Assorted social media content, primarily for Facebook.

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We photographed fashionable locations for ASPECTA™, and carried out a CGI-supported (computer generated images) composing of the customers flooring, based on the original print films of each collection.

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Finalized composed motif for the application field “Retail”.

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Finalized composed motif for the application field “Restaurant”.

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Trade fair booth design, including product dispensers, large outlets and content for the digital displays.

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Trade fair film about Domotex (the industry’s most important trade fair takes place in Hannover every year).

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Trade fair film for BAU (takes place annually in Munich).

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Square-shaped product catalog for the FIVE collection.

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Advertising motifs.

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Sample book and product brochure for one of the numerous "ELEMENTAL by ASPECTA" collections.

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ELEMENTAL by ASPECTA website. elementalbyaspecta.com

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The ASPECTA cloud houses all current documents – available worldwide through various authorization levels.

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The online tool “MyASPECTA” (prototype pictured here) serves as an exchange platform to the worldwide sales and marketing team as well as for collecting significant objects (for PR references, locations for a photo shoot etc.).

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Goodies: chocolate box, USB stick, powerbank. Mainly trade fair give-aways.

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Penned by us: the landing pages aspecta.nl and allure-innovation.com.

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A very reduced and independent design characterizes the “allure” collection. At its core: computer-generated images depicting the flooring in a very detailed manner. The existence of other interior elements is only discretely implied as white 3D illustrations.

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Packaging design, sample books etc. for "allure".

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Roy Sämerow Geschäftsführer alle freiheit

Roy Sämerow

Managing Director

+49 (0) 221 292357-0