ASPECTA – Global Brand Strategy Made in Cologne.
ASPECTA B.V. is one of the world's leading manufacturers of high-quality flooring for the professional object segment and a subsidiary of the US-American Vertex Group, whose tradition dates back more than 100 years. Several locations across the globe, logistics centers and distribution partners ensure market coverage spanning over 40 countries. With its high quality product developments, ASPECTA B.V. continuously sets new market standards in the LVT (Luxury Vinyl Tile) and multilayer flooring fields. We are ASPECTAs lead agency for the ERME region (Europe, Russia, Middle East). In this capacity we are responsible for all print media and sales documents, the design of trade fair displays and filling part of their digital communication channels with content.
In addition, we also provide creative services for their sub-brands such as allure and ELEMENTAL by ASPECTA. We developed their packaging design and full body of sales literature – brochures, sample books etc. All data is available from anywhere in the world through a cloud solution. A different range of user profile types, each with a different set of rights guarantees round the clock access to current documents, such as technical data sheets, installation instructions etc. to all ASPECTA™ employees. Programming and maintenance (both technical and content-related) is our responsibility.
