Since 1995 A&M has established its reputation as a specialist for pharmaceutical analytics for small molecules and biomolecules. The quality tested analysis lab stands for top class analysis “made in Germany“. Its strengths: more than 250 committed employees at two locations, many years of know-how, highest quality standards and state-of-the-art technical equipment. In the acquisition of qualified professionals A&M not only has to compete with other pharmaceutical analysis labs but also with the big players in the pharmaceutical industry.
Our job was to give A&M a more modern and more attractive look for both the outside communication, addressing potential applicants, new and existing costumers and the inhouse communication within the team of A&M. We started with gently modified logo and business equipment (“evolution instead of revolution”) along with giving an employer branding workshop, which was held online via Zoom and Miro due to the corona crisis. The workshop aimed to analyse A&Ms employer attractiveness, include as many employees as possible and to identify options for optimization.
Based on the insights gained from the workshop we set about rethinking A&M’s website. Along with a clear structure and a modern, responsive webdesign we focussed on a prominent career section. All texts and images should be homogenous, strengthening the employer brand A&M. The pictures for the website were taken during a shooting that took place in Bergheim and Mainz. The catchy colour gradient is a recurring theme through the communication as a whole. In addition, alle freiheit’s film department shot seven pleasant employer branding videos.
Along with the website we created a concept for social media, setting the focus on LinkedIn and Xing. With the workshop in mind, themes and content series fell out of A&M’s centre core, employing the look and feel of the new website. As a consequence, we equip both channels with costumized content, all in close cooperation with the costumer.