Performance-based work founded on regular reports. The reports serve our customer and us when discussing future optimization measures.
Blog die-kartoffel.de. Our “mothership” with all content of the online marketing campaign.
Recipe videos are the most important content, after all the potato is food. Also, in comparison to conventional recipes that consist of just a picture and text, the average view duration is multiple times higher.
For SEO purposes, we developed a series of short basic cooking tutorial clips showing how to prepare and/or handle ingredients (e.g., dicing tomatoes). This format pursues several goals simultaneously: Addressing rookie cooks within the target audience, increasing the visitor’s average length of stay on the blog and communicating on more topics than just the potato in order to seek out and find more cooking fans (opening new target audiences).
Reaction videos are popular among our young target audience. Our five videos center around fifteen bizarre, seasonal and exotic potato dishes and the element of surprise. Of course, the protagonists don't know what they're getting themselves into beforehand.
In our street survey we engaged with members of our target audience and quizzed them on their potato proficiency. Afterward a genuine potato farmer gave the correct answer.
Our “Good to know”-series featured tips and life hacks with our favourite spud.
Facebook content – at least four posts a week.
Our Instagram channel sets itself apart in terms of content and follows a separate, own content strategy.
Our influencer cooperations featured the hashtag #PotatoLover and were developed exclusively for Instagram.
Blogger event (at Chefkoch in Bonn), where we created a lot of relevant and targeted content.
#PotatoDay blogger event in Hamburg. We wrote the concept, organized and carried out #PotatoDay in its entirety, including an extensive contract determining the extent of the cooperation with the influencers.
Making of video of the #PotatoDay blogger event in Hamburg.
Influencer Marketing at work: blogger posts about #PotatoDay, including their fans reactions.