Creative Concepts – The Foundation of Your Brand Communication.
It is important to develop a well-founded concept before talking about specific solutions, creations, measures, and channels. We develop comprehensive targeted strategies for communicative positioning, long-term competitive advantages and effective ways to activate your target audience. We can help you regardless of whether you’re seeking brand development or brand sharpening, an idea for an umbrella brand, sales activation, employer branding or the generation of leads. Our analyses and trend research help collect relevant information about you, your products, your services and your industry. We evaluate your current strategy and previous course of action and discuss them in an open and honest exchange. Your brand is a valuable asset, and when working with us, you place part of it in our hands. This requires trust, the only solid basis for successful cooperation.
Once we have enough information, we start developing all those things that can really make a difference: perhaps a new or modernized corporate identity, new USPs, distinct customer loyalty programs or KPI-driven marketing strategies.
Defining SMART Communication Goals
The initial concept stage aligns your goals with your brand and budget and ultimately results in the recommendation of reasonable measures with appropriate creative content. The goals are therefore specific (S – specific), measurable (M – measurable), achievable (A – achievable), realistic (R – realistic) and time-related (T – time-related). Count on us as your flexible, dependable and pragmatic partner at eye level throughout the entire process!