Your Expert B2B Agency for Sustainable Brand Management

Successful brands relay a clear and simple message. They focus on a central theme and an easy to understand but strong brand promise. Developing these two components is part of our services. Brand Management is only successful long-term, if it considers all of the brand’s fields of activity and when its core concept is present in all business areas: in its product range, design, messages and in its behaviour. As an agency, we support any points of contact your team and your customer may have with your brand through its communication. These touchpoints must be controlled and designed uniformly to create a clear image of the brand in your mind. If your brand is to reach its full potential, your brand promise must continuously be activated and invigorated with life.

We’re about creating customer experiences relevant to your brand and meaningful customer journeys. Especially nowadays, where the borders between offline and online touchpoints blur, it is important to define the different journeys of your target audience and to design them uniformly. To this end, we develop holistic B2B brand strategies. They clearly define what your customers are to experience from purchase consideration and purchase decision through making a purchase and during after-sales service.

concept positioning allefreiheit

Defining Unique Selling Points.

Everywhere from generating value, creating high regard for your brand to creating added value: we are happy to help you as well to build, modernize, sharpen or realign your brand. It is important to us to take a holistic approach and to consider all relevant factors.

  • It is essential that your company presents itself with its own unique identity. It should be uniform across all channels and have a corporate philosophy that includes your values and standards and which characterizes all of your entrepreneurial decisions. With an all-inclusive corporate identity (CI), we ensure that your brand presentation and its internal and external perception are in line with each other.
  • All strategic decisions should always be based on your brand's positioning. We analyze and develop outstanding unique selling points (USPs) for your products or services.
  • Vibrant brands promote customer relations. Used wisely, customer loyalty programs can contribute significantly to your company's success. Remember, satisfied customers are still your company’s best business card and have proven time and again to be the best vendors any business can have.