Your Creative Agency for Diverse Content.
At alle freiheit, communication specialists from all disciplines work together – strategists as much as creatives. Together, we develop all kinds of targeted content on a daily basis. Our copywriters, graphic designers and motion design experts create unique content every day. Their goal is to address your target audience with informative, guiding and entertaining content and to convince them of your brand, your products and services, ultimately winning them over as customers.
Content and visual storytelling are two of our greatest strengths. Relevant content is the foundation of every digital success – regardless of whether it’s placed on your website, on social networks or somewhere in between.
Content in Sync with your Content Strategy.
We keep an eye on the content jungle for you and create data-based and/or creative content in line with your content strategy. Due to different inclinations, some members of your target audience prefer to read, others would rather watch a video or get the gist of your message from an infographic. In the digital realm, new types of content and formats appear all the time. Our vast in-house portfolio caters to this broad, constantly growing and ever-changing content spectrum.
- It doesn’t matter whether you’re talking about content for a website, an advertorial, a paragraph in a newsletter or a social media post: If you want to write good copies for online purposes, you don’t just need to know the classic craft of writing, but to be endowed with basic technical skills, an understanding of the individual channels and their usability as well as solid online marketing knowledge. Rely on us: we redact professional copy for businesses, attractive product descriptions, editorial blog posts and high quality SEO texts.
- Pictures and/or graphics have a positive impact and lighten up every online text. Experience shows that above all, authentic, unique images are effective – particularly those that evoke emotions. Expressive images, infographics, illustrations, animated GIFs, etc., transport even the most complex circumstances in a compact and entertaining way. If they are individualized and tailored to each of your respective distribution channels, they will always convey the right message.
- Videos can spark emotions and quickly explain complicated facts. The ever-increasing number of smartphone users and the trend towards cheaper and faster mobile data volume has sustainably changed viewing patterns in the digital world. Videos convey your message like no other content format – easily consumable and on point. Regardless of whether it’s a film featuring real protagonists, a how-to video or a motion design clip, our experience supports you in implementing a wide range of formats.
However, before you create content, you should develop a reasonable, purposeful and targeted content strategy, a service within our Online Marketing // Content Development Portfolios.