Successful Data-driven Online Marketing.
Today we spend twice as much time online as we did ten years ago. More and more tasks can be completed online, the way we seek information and do shopping has changed fundamentally. Marketing has always been about reaching target audiences at the right time and in the right place. This hasn't changed, but now we have to meet them primarily where they spend lots of time: on the Internet.
Online Marketing offers immense advantages: we can collect data with an unprecedented level of detail. As opposed to traditional advertising, with online marketing we can determine exactly how many people saw our ad between 10 a.m. and 11 a.m. today and what their subsequent steps were. We can acquire comprehensive information about users and their behavior – the perfect foundation for successful, data-driven online marketing strategies.
What is Online Marketing?
Online Marketing includes all analytical, strategic and conceptual measures. Based on an analysis of the as-is state, we develop a picture of the perfect to-be state and all the necessary strategies and tactics required to get there: the perfect marketing mix. We collect, structure and visualize all accessible data, determine target audiences and relevant touchpoints along the customer journey.
The instruments used to implement the online marketing measures we recommend, such as the creation of a website, are included in our Digital Communication Service Portfolio.