Successful LinkedIn-Marketing with alle freiheit.

How to use LinkedIn as a company

We often make the experience, that our customers have heard a lot of good things about LinkedIn, but they question whether their company produces enough relevant content. Many customers are also uncertain where LinkedIn fits in next to Facebook and the German social business network XING.

Over the past few years LinkedIn has become a social hero in the B2B-marketplace. While XING still concentrates on recruiting new talents and Facebook is the place where individuals connect to B2C-brands, LinkedIn has grown to become an international business network with focus on high-quality, relevant content. In addition, LinkedIn provides good options for targeting ads, which are quite different from the options given by Facebook. That is due to the fact, that it is possible to target your audience on LinkedIn based on professional, not on personal criteria.

LinkedIn marketing can bring a lot of benefits to your business:

  • Brand awareness
  • Employer branding
  • Networking with existing customers
  • Generation of new customers
  • Strengthen employee loyalty
  • Reach applicants
  • Drive traffic to the website

Small and medium-sized companies can benefit from their activities on LinkedIn in particular. As LinkedIn experts we are happy to make the LinkedIn check for you and develop your individual LinkedIn strategy! For insight into our work please read our customer case studies of A&M Stabtest and Jenoptik.

Use of social media by international companies

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

Source: Statista

Individual LinkedIn workshop

You have a motivated team ready to get started on LinkedIn. But they are not on the same level of knowledge yet or do not act in concert? Or are you wondering whether LinkedIn makes sense for your company? Or maybe you have specific questions about creating target groups and placing ads in the LinkedIn campaign manager? From beginner’s questions to expert’s dialogues – we accompany you through your individual LinkedIn workshop.

Online workshop

In 4–6 hours we will guide you digitally and variedly through your workshop using Zoom and Miro. We will record the results for you in a written summary.

Workshop at alle freiheit

For a half or a full day, we will guide your team of up to 10 people through a workshop in our rooms – lunch included. We will record the results for you in a written summary.

Workshop at your place

For a half or a full day, we will guide your team through a workshop at a location of your choice. We will record the results for you in a written summary.

We are your LinkedIn specialists!

LinkedIn-Check

We support you right from the start in building up a successful LinkedIn channel for your company. As LinkedIn specialists we offer you the following services:

Network comparison

LinkedIn, Facebook, XING: We explain these social networks to you and define them clearly – that also includes the analysis on which networks are the most promising for your company and why.

Analysis of your target group

How big is the target group of potential applicants? What is the best approach to your LinkedIn recruiting? How many new and existing customers can you reach on LinkedIn? Depending on the industry we can either define very precise numbers or give just a vague range of information.

Company check

Many companies have no idea they sit on storytelling gold. We take a closer look: What hidden stories your company have to tell? In which direction could your communication develop? What could your own LinkedIn branding look like?

Workflow basics

From editorial plan to reporting – how could a LinkedIn workflow look like for your company?

LinkedIn strategy

LinkedIn, XING and other platforms provide several options to network and share content. We explain the networks and their features to you and define them clearly. In addition, we analyse which network would be the most promising for your company and why.

Furthermore, we take a closer look on your social media profiles to highlight weak points and potentials for optimisation. Subsequently, we will move on to the realisation (profile structure, look & feel, account structure etc.).

What does a LinkedIn strategy contain?

Network comparison and inventory

LinkedIn, XING and other platforms provide several options to network and share content. We explain the networks and their features to you and define them clearly. In addition, we analyse which network would be the most promising for your company and why. Furthermore, we take a closer look on your social media profiles to highlight weak points and potentials for optimisation. Subsequently, we will move on to the realisation (profile structure, look & feel, account structure etc.).

Detailed look on the industry

We check for you, how your competitors use LinkedIn and XING. From content to frequency: What are they doing well? What can you learn from them?

Target group analysis

How big is the target group of potential candidates? What is the best way to handle your LinkedIn recruiting? How many new and existing customers can you reach on LinkedIn? Depending on the industry we can either define exact numbers or just give an approximate range.

Development of topics and content formats

We carefully examine your company’s DNA – more intensively than in the LinkedIn check. Thus, we will find interesting topics for your LinkedIn appearance and generate 6-8 perfectly fitting content formats as images and moving images for you.

Social look & feel

Based on your corporate design we create an individual social look & feel for you. Thus, your LinkedIn content and profile receive a very unique recognition value without looking identical.

Workflow in practice

From editorial plan to reporting: We talk about frequency, tools, KPIs and create a kit to provide you with the best support for your LinkedIn appearance.

LinkedIn management and LinkedIn support

With your individual social media strategy at hand you are given the skills to have your social profiles supervised in-house by your own staff. Alternatively, we can proceed with our support providing the following services:

Support on demand

We are there for you if you need our support (defined number of hours) concerning problems with the LinkedIn campaign manager, finding ideas for a certain post or defining the best target group.

Content creation

We are happy to find ideas for your posts and create your monthly content whether in the form of texts, images or moving images (depending on the offer).

Full LinkedIn management

Depending on the offer made we prepare an all-in-one-bundle for you – containing content creation, media placement and ongoing optimisation or adjustment of the strategy.

Media placement

We are happy to make the media placement and define the target group for you.

Use our LinkedIn packages to maintain your company’s success!

Please forgive us for not mentioning any prices at this point. These always depend on individual circumstances and wishes. Send us your request! We will be happy to advise you – also with regard to the expected costs.

01 Quick check

  • Inventory of your social media channels
  • Network comparison
  • Analysis of target group
  • Company and workflow check

02 Industry view

  • Competitor analysis
  • Benchmarking

03 Topics & content

  • Development of a range of topics
  • Development of 6 to 8 content pieces

04 Look & feel

  • Development of a social look & feel

05 Workshop

  • Tailor-made LinkedIn workshop

06 Full service package

  • the benefits of all packages combined
  • from quick check to individual workshop
  • at a discounted package price

Request overview

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We advice you professionally on LinkedIn!

You are yet unsure, wether LinkedIn really is meaningful for your company? We are happy to help. Just use our contact form, give us a call or write an email. Together we discuss which parts of LinkedIn marketing are advisable for your company.

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Roy Sämerow Geschäftsführer alle freiheit

Roy Sämerow

Managing Director

0221 292357-0