Use of social media by international companies
Individual LinkedIn workshop
You have a motivated team ready to get started on LinkedIn. But they are not on the same level of knowledge yet or do not act in concert? Or are you wondering whether LinkedIn makes sense for your company? Or maybe you have specific questions about creating target groups and placing ads in the LinkedIn campaign manager? From beginner’s questions to expert’s dialogues – we accompany you through your individual LinkedIn workshop.
In 4–6 hours we will guide you digitally and variedly through your workshop using Zoom and Miro. We will record the results for you in a written summary.
Workshop at alle freiheit
For a half or a full day, we will guide your team of up to 10 people through a workshop in our rooms – lunch included. We will record the results for you in a written summary.
Workshop at your place
For a half or a full day, we will guide your team through a workshop at a location of your choice. We will record the results for you in a written summary.
We are your LinkedIn specialists!
We support you right from the start in building up a successful LinkedIn channel for your company. As LinkedIn specialists we offer you the following services:
LinkedIn, Facebook, XING: We explain these social networks to you and define them clearly – that also includes the analysis on which networks are the most promising for your company and why.
Analysis of your target group
How big is the target group of potential applicants? What is the best approach to your LinkedIn recruiting? How many new and existing customers can you reach on LinkedIn? Depending on the industry we can either define very precise numbers or give just a vague range of information.
Many companies have no idea they sit on storytelling gold. We take a closer look: What hidden stories your company have to tell? In which direction could your communication develop? What could your own LinkedIn branding look like?
From editorial plan to reporting – how could a LinkedIn workflow look like for your company?
Network comparison and inventory
LinkedIn, XING and other platforms provide several options to network and share content. We explain the networks and their features to you and define them clearly. In addition, we analyse which network would be the most promising for your company and why. Furthermore, we take a closer look on your social media profiles to highlight weak points and potentials for optimisation. Subsequently, we will move on to the realisation (profile structure, look & feel, account structure etc.).
Detailed look on the industry
We check for you, how your competitors use LinkedIn and XING. From content to frequency: What are they doing well? What can you learn from them?
Target group analysis
How big is the target group of potential candidates? What is the best way to handle your LinkedIn recruiting? How many new and existing customers can you reach on LinkedIn? Depending on the industry we can either define exact numbers or just give an approximate range.
Development of topics and content formats
We carefully examine your company’s DNA – more intensively than in the LinkedIn check. Thus, we will find interesting topics for your LinkedIn appearance and generate 6-8 perfectly fitting content formats as images and moving images for you.
Social look & feel
Based on your corporate design we create an individual social look & feel for you. Thus, your LinkedIn content and profile receive a very unique recognition value without looking identical.
Workflow in practice
From editorial plan to reporting: We talk about frequency, tools, KPIs and create a kit to provide you with the best support for your LinkedIn appearance.
Support on demand
We are there for you if you need our support (defined number of hours) concerning problems with the LinkedIn campaign manager, finding ideas for a certain post or defining the best target group.
We are happy to find ideas for your posts and create your monthly content whether in the form of texts, images or moving images (depending on the offer).
Full LinkedIn management
Depending on the offer made we prepare an all-in-one-bundle for you – containing content creation, media placement and ongoing optimisation or adjustment of the strategy.
We are happy to make the media placement and define the target group for you.