Mega banner in the lobby of TÜV Rheinland’s headquarters in Cologne.
Backgrounds and people were photographed separately and later composed into one image. You can’t tell from the finished motifs.
This resulted in three strong key visuals for worldwide use.
An information brochure in A4 format advertised the three USPs of the new test mark: more security, higher advertising effect and more transparency.
10 page customer letter in a two-part slipcase, which –when opened – reveals the new test mark. A small idea, big effect and enormous symbolism.
Double roll up banners for trade fairs, conferences etc.
The informative film for the campaign “One for all” used a mix of real life footage and motion design and won the coveted Red Dot Design Award for Communication Design.
Award ceremony for the Red Dot Design Award for Communication Design. Left: Hartmut Müller-Gerbes, Head of Corporate Media Relations at TÜV Rheinland, and our boss Roy Sämerow on the right.