We screen your company website with the focus on the essentials:
Display in the search results
According to the motto “there is no second chance for a first impression” we evaluate the display of your website in the search results. That also includes that we take a closer look on your headlines (title tags) and teaser texts (meta description).
Images on your website
Images are of great benefit for your website if used correctly. We examine your images’ resolutions, formats and loading times.
Website structure and navigation
A clean website structure is important not only for Google but for website visitors also. We will point to the areas on your website where a clean-up would be needed. In addition, we will highlight yet unused potential to improve your website ranking by structural adjustments.
Technical on-page analysis
We will consider the technical requirements of a website for you and observe, how your website performs with regard to the following issues:
Privacy and security are not only crucial to the website visitor. Google approves of careful handling of personal data, too.
Optimization for terminal devices
Ever since the introduction of a separate mobile index by Google a website should always make a good impression on smartphones and tablets, too.
How well can the Googlebot recognize and categorize your website content? This does not only apply to the content visible for website visitors. Well-structured data supports the Googlebot to correctly categorize all content components of your website.
Contentual on-page analysis
All content is not created equal! There are significant differences in quality. We survey your existing content in terms of:
The more distinct particular content components are, the better. Do you incorporate subheadings for example?
To comply with keyword density and WDF*IDF at all costs is outdated. We will review your content with regard to search intent and take into consideration, whether all sub-themes are covered.
No one likes to read massive text blocks. We will survey the existing content with regard to its graphic display. Good results can be achieved by incorporating images, videos, info charts or simply a lighter composition.
Google does care a great deal for user satisfaction nowadays. That means, the simple fact that a user visits your website is not enough to improve your website visibility in the search results.
Lead and conversion analysis
Whether for the subscription to your newsletter or for the purchase of your products, we check the usability of your website and give recommendations on how to turn casual visitors to your website into paying costumers.
Time is money! This is why a website should best meet the needs of its visitors:
Loading times / user signals
Nothing is more frustrating than a website that needs an eternity to load and, moreover, shows the relevant content not until the end. We look into the time killers and the user behaviour with regard to bounce rate and short clicks, and suggest improvements.
We want you to get the most out of your SEO check-up! That’s why our check-up includes a final personal discussion to answer open questions. In case you cannot implement all activities from the measure catalogue, we are happy to discuss further collaboration.
Sounds good? Get your website onto the fast lane and do not postpone your SEO check-up any further! Make the first step towards a better performance, more visitors and further measurable, real results for your website. Outrun your competitors at last and let them be the lower ranks on Google and co.! Get in touch to arrange a non-binding initial consultation or order your SEO check-up today!