Targeted Digital Communication from Cologne.
Nowadays all companies face a great challenge: increasing customer connectivity and brand loyalty through their digital channels. As a digital full-service agency for the B2B segment, we can help you in many ways achieving this goal. One of our agency’s core competencies is Digital Communication. This area benefits greatly from our experience in Online Marketing, another one of our fields of expertise. While the latter involves analytical, strategic and conceptual tasks, Digital Communication is about the implementation of measures deducted from the conclusions reached in Online Marketing and the creation of relevant and engaging content.
How Can We Support Your Digital Communication?
When companies think of web-based communication, they often first think of their own website. It is accurate and important to create a perfect “digital mothership”. However, nowadays, first contact is no longer solely established through a company website. Depending on the industry, product or service, external channels or platforms such as apps, social media, blogs or email newsletters are often the first communicative elements that make an impression. We can support the internal and external digitalization of your analogue communication.
The complete package consists of design, content and usability and must meet all aspects of the user experience. The design of a website, app or newsletter must persuade both internal and external users. Content must fulfill the intended purposes and fit both the channel and the target audience equally well – using one of the biggest benefits of Digital Communication: it can be creative and surprising! Everyday communication is very diverse, so content must be incredibly accessible. Regardless of whether you’re looking to engage end users on their small smartphone screens or on large touchscreens at a trade fair, we’re always seeking to create smooth and fast usability.
The good thing about working with us is that we design a meaningful and promising digital marketing strategy for you, and also fill it with relevant content. At alle freiheit, the proverbial cogwheels intertwine as follows: we have copywriters, art directors, film and motion designers, etc., meaning maximum synergies and efficiency for you and your project.