Targeted Digital Communication from Cologne.

Nowadays all companies face a great challenge: increasing customer connectivity and brand loyalty through their digital channels. As a digital full-service agency for the B2B segment, we can help you in many ways achieving this goal. One of our agency’s core competencies is Digital Communication. This area benefits greatly from our experience in Online Marketing, another one of our fields of expertise. While the latter involves analytical, strategic and conceptual tasks, Digital Communication is about the implementation of measures deducted from the conclusions reached in Online Marketing and the creation of relevant and engaging content.

How Can We Support Your Digital Communication?

When companies think of web-based communication, they often first think of their own website. It is accurate and important to create a perfect “digital mothership”. However, nowadays, first contact is no longer solely established through a company website. Depending on the industry, product or service, external channels or platforms such as apps, social media, blogs or email newsletters are often the first communicative elements that make an impression. We can support the internal and external digitalization of your analogue communication.

The complete package consists of design, content and usability and must meet all aspects of the user experience. The design of a website, app or newsletter must persuade both internal and external users. Content must fulfill the intended purposes and fit both the channel and the target audience equally well – using one of the biggest benefits of Digital Communication: it can be creative and surprising! Everyday communication is very diverse, so content must be incredibly accessible. Regardless of whether you’re looking to engage end users on their small smartphone screens or on large touchscreens at a trade fair, we’re always seeking to create smooth and fast usability.

The good thing about working with us is that we design a meaningful and promising digital marketing strategy for you, and also fill it with relevant content. At alle freiheit, the proverbial cogwheels intertwine as follows: we have copywriters, art directors, film and motion designers, etc., meaning maximum synergies and efficiency for you and your project.

Mobile and Web

Corporate websites, landing pages, microsites, corporate blogs and much more: our mobile and web services portfolio is very diverse and will inspire your customers with a clearly structured digital presence and an emotional user experience.

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Email Newsletter

Email newsletters still work well – if and when done right! The secret of a good newsletter is a successful combination of a personal approach, an inviting design and content with lots of added value – this also applies if you want to reach B2B customers with your newsletter.

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Content Creation

No matter what you have in mind for your next digital project: you need fantastic content, relevant for the target audience(s), tailor-made for each channel. With alle freiheit you can rely on a full-service agency. We create any kind of targeted content in-house for you.

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Online PR

Good online PR generates attention for your products, your company, brands, events and people. It molds and strengthens opinions and convinces multipliers and your target audience. We help place and circulate your information online.

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Case Study Reclay Group

New Website for Reclay Group.

Cologne-based Reclay Group is a key player in the fields of packaging and disposal management, the development of take-back systems for sales and transport packaging, electrical and electronic devices and batteries as well as international materials trading. Among others, we created an extensive main website and special microsites for them.

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Case Study FUKA GmbH

Sales-inducing website for FUKA.

Originally founded as a turning shop and mechanical workshop, Cologne-based FUKA GmbH has been a reliable partner and supplier for the global elevator and conveyor technology industry for almost 100 years. We developed an aesthetic sales-inducing website with a traction sheave catalog at its heart.

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Case Study A&M Stabtest

Brand-Relaunch for A&M Stabtest.

Since 1995 the quality tested analysis lab stands for top class analysis “made in Germany“. We conducted the brand-relaunch and gave a fresh face to A&M Stabtest. Since the end of 2020 we have been equipping the social media channels Xing and LinkedIn with costumized content in close cooperation with the customer.

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