Traditional Advertising Is Still an Important Marketing Tool.
Nowadays successful corporate communication makes use of both digital and classic offline media. Advertising on TV, on the radio, in newspapers or in magazines will continue to be relevant despite the increasing digitalization, even if its role and weight in the marketing mix has fundamentally changed. Depending on the industry, business model and target audience, classic advertising is, has been and will continue to be an indispensable cornerstone of brand communication. In addition to increasing coverage, businesses main focus tends to be on visibility and brand development.
Do Customers Still Respond to Offline Advertising?
In addition to media networking, alle freiheit offers the whole range of individual disciplines of traditional marketing. Regardless of whether you’re seeking to create and place advertisements in newspapers or in magazines, as films or radio spots, on posters, flyers or product displays at the POS, as inserts or postal mailings or on your trade fair booth – we’re here for you. Together we will find the adequate combination of classic communication types and develop suitable advertising materials from the first creative idea to the final artwork. We always have your goals in mind and create everything in line with your company’s image.