Traditional Advertising Is Still an Important Marketing Tool.

Nowadays successful corporate communication makes use of both digital and classic offline media. Advertising on TV, on the radio, in newspapers or in magazines will continue to be relevant despite the increasing digitalization, even if its role and weight in the marketing mix has fundamentally changed. Depending on the industry, business model and target audience, classic advertising is, has been and will continue to be an indispensable cornerstone of brand communication. In addition to increasing coverage, businesses main focus tends to be on visibility and brand development.

Do Customers Still Respond to Offline Advertising?

In addition to media networking, alle freiheit offers the whole range of individual disciplines of traditional marketing. Regardless of whether you’re seeking to create and place advertisements in newspapers or in magazines, as films or radio spots, on posters, flyers or product displays at the POS, as inserts or postal mailings or on your trade fair booth – we’re here for you. Together we will find the adequate combination of classic communication types and develop suitable advertising materials from the first creative idea to the final artwork. We always have your goals in mind and create everything in line with your company’s image.

Corporate Design

Every colour, every symbol and every word means something and has a message – intentionally or unintentionally. What logo, which colours, which fonts etc. suit your company best?

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We firmly believe in the significance of a harmonious print portfolio. Benefit from our knowledge, skills and longstanding experience of working with all types of print advertising media, including corporate publishing media.

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Film and Motion Design

From a short YouTube spot to an animated explanation video to an emotional image film: we create creative customized films. We’re happy to create something for you, too, summoning our longstanding experience and – of course! – our passion for great films!

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Print Media PR

PR is still the ideal companion for classic advertising. Both pursue the same goal: they should support sales by triggering buying impulses or by strengthening a brand.

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Case Study TÜV Rheinland AG

One for all – Campaign for the New Test Mark.

For our client TÜV Rheinland, we designed and implemented a global campaign introducing a unitary and globally binding test mark while staging three of its most important USPs.

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Case Study The City of Cologne’s Office for Economic Development

Safely Through the Startup Jungle.

STARTERCENTER is a project of the City of Cologne’s Office for Economic Development and offers individual business advice to startups. We generated attention for their cause, particularly with large billboards scattered around town.

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Case Study Deutschen Abbruchverband.

Image campaign for Deutscher Abbruchverband.

Deutscher Abbruchverband is Europe’s biggest national demolition association. Our job was to improve the image of the demolition industry. For an attention-catching image campaign image motives from a real shooting of actual employees were created on the computer, employing an elaborate double exposure process.

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